Cleu
An iOS alarm clock application that modernized morning routines by engaging all five human senses through innovative IoT integrations and natural soundscapes. The name Cleu stood for "Clever Learning Engineered Unit," inspired by the Tron character that tried to escape the digital world to change the physical world.
Metrics
- 1M+ active users
- 10M+ sleep data points
- Top 10 alarm clock app
Overview
Cleu transformed how people start their day by creating a multi-sensory morning experience. As one of the first Works with Nest (WWN) partners (pre-Google acquisition), we connected smart home devices to automate your environment. Our app coordinated with Uber for seamless pickups, BSH appliances for fresh coffee, and Philips Hue for optimal lighting. We crafted natural soundscapes featuring authentic kitchen and city scenes to gently awaken your senses. Recognized as a top 10 iOS alarm clock app and twice awarded the Mobile FWA, Cleu was featured in Entrepreneur Magazine's top IoT products of 2016, Brit+Co, PopSugar, the Chicago Tribune, and more.
Cleu's Journey
Research and Development
Developed iPad app for elective healthcare services which later pivoted to the sleep health sector
Cleu Launch
Released as an innovative iOS alarm clock application simplifying morning routines and the iOS lock screen
Top 10 Achievement
Achieved status as one of the top 10 utility apps in the Apple App Store
IoT Excellence
Recognized as a leading Internet of Things application, featured in Entrepreneur Magazine
Educational Focus
Expanded to serve K-12 students with specialized morning routines for academic success